Tommy Hilfiger makes clothes that follow you. Cool or Disturbing?

The fashion house developed with an Israeli company a new line of items containing smart chips that can track the number of times customers wear them. Those who persevere will win prizes

Congratulations, your dystopian future has arrived. Tommy Hilfiger has developed a new line of items containing smart chips that can track the number of times customers wear them. According to the Guardian, the new line, known as Tommy Jeans Explor, will give the perpetual performers prizes, such as tickets for performances and gift coupons. A press release from the fashion house said that tracking customers would allow the company to create a “micro community of brand ambassadors.”

Tommy Jens Explorer’s “smart” items include hoodies, t-shirts, jeans, denim skirts, backpacks and hats. These are equipped with a Bluetooth chip that can connect to the Xplore application, both of which are developed by an Israeli company called Avar. In addition to remuneration for repeated wear, customers will also be rewarded for being close to special locations, including branches of the chain, which will be featured in the application.

Like all the evil giant corporations, Tommy Hilfiger’s representatives abroad claim that the customer information they have will remain coded and that anyone can turn off the chip at any time, and if you have not yet decided whether you want to live a “black mirror” episode, To hear that the smart clothes are marketed for the time being only in the United States, the country of the frightening apocalypse.